Patent No. 4734037 Message screen
Patent No. 4734037 Message screen (McClure, Mar 29, 1988)
Abstract
A transparent sheet is disclosed having a message thereon. The sheet has a first side adapted to be attached facing a plate which is normally viewed by a viewer and a second side facing the viewer. The message is arranged to be readably intelligible from the second side but is not liminally visible to the viewer when viewed from a normal viewing distance from the second side under normal viewing conditions. The message has a subliminal effect upon the viewer when viewed from the normal viewing distance from the second side under normal viewing conditions. A viewer can electively subject him or herself to subliminal messages while viewing television at leisure.
Notes:
DISCLOSURE OF INVENTION
In accordance with an embodiment of the present invention an article of manufacture
is provided which comprises a transparent sheet having a message thereon, the
sheet having a first side adapted to be attached facing a plate which is normally
viewed by a viewer and a second side facing the viewer. The message is arranged
to be readably intelligible from the second side. The message is not liminally
visible to the viewer when viewed from a normal viewing distance from the second
side under normal viewing conditions. The message has a subliminal effect upon
the viewer when viewed from the normal distance from the second side under normal
viewing conditions.
In accordance with another embodiment of the present invention a television
set is set forth having a screen, a transparent sheet having a message thereon,
the sheet having a first side attached to the screen, the sheet having a second
side facing away from the screen and towards the position occupied by a viewer
during use of the set. The message is arranged to be readably intelligible from
the second side. The message is not liminally visible to the viewer when viewed
from a normal viewing distance from the second side under normal viewing conditions.
The message has a subliminal effect upon the viewer when viewed from the normal
viewing distance from the second side under normal viewing conditions.
Another embodiment yet of the present invention is a method of subliminally
delivering a message to a viewer. The method comprises attaching a first side
of a transparent sheet facing a plate which is normally viewed by the viewer,
with the first side facing the plate, the sheet having a second side facing
the viewer. The sheet bears the message which is arranged to be readably intelligible
from the second side. The message is not liminally visible to the viewer when
viewed from a normal viewing distance from the second side under normal viewing
conditions. The message has a subliminal effect upon the viewer when viewed
from the normal viewing distance from the second side under the normal viewing
conditions. An image is provided on the plate which is visible to the viewer
through the sheet.
An article of manufacture in accordance with the present invention is inexpensive
and allows a person to subliminally effect his or her behaviour. For example,
the message might read eating is bad, hunger is good, smoking hurts, etc. Such
a message can be delivered while the person is viewing television in a normal
manner thus reinforcing good habits such as eating less, stopping smoking, or
the like.
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